Each agent does one job exceptionally well — working in sequence to deliver a published, optimised article in under 20 minutes.
Reads live Search Console & Analytics data to identify exactly where the traffic opportunities are hiding — no spreadsheet exports, no guesswork.
Generates a complete, technically accurate, SEO-optimised article — structure, semantics, internal links — calibrated to APSOparts' product domain.
Takes the finished article and handles every step of publication — metadata, schema, images, CMS upload — without a single manual action.
We give Claude read access to APSOparts' GSC account via an MCP connector. Claude then queries it live — no data exports, no CSV uploads. Every time the pipeline runs, it reads fresh data from the past 90 days automatically.
GSC MCP connector, authorised via Google OAuth on the APSOparts account. Claude accesses:
searchAnalytics
quickWins
sitemaps
urlInspection
A GA4 MCP connector lets Claude query our actual traffic data. It identifies pages where users land but don't engage, sessions that don't convert, and segments that behave differently by market — DE vs CH vs NL.
GA4 MCP connector, read scope on APSOparts property. Claude queries:
runReport
getPageViews
getActiveUsers
getBounceRate
getEvents
We export the full list of existing APSOparts pages — URL, title, category — and give it to Claude as a reference document. This enables the cannibalisation check and automatic internal linking: Claude knows what pages already exist and cross-links them correctly.
A simple CSV or sitemap export, refreshed monthly:
page URL
page title
product category
target keyword
No complex integration. One file, updated once a month.
We create a product knowledge base — materials, specs, application rules, buyer personas — as structured text documents. Claude uses this as its source of truth to write technically accurate content. This is where our 40 years of domain expertise becomes a competitive SEO moat no competitor can replicate.
A set of Markdown or text files:
Material specs: NBR / FKM / EPDM / PTFE
Application guides per industry
Chemical compatibility tables
Buyer persona profiles per market
The SEO Publisher agent connects directly to the APSOparts website CMS via its REST API. Once an article is validated, Claude publishes it — title, body, metadata, images, slug — in one command. No copy-paste, no manual upload, no formatting errors.
WordPress REST API
Webflow CMS API
Shopify Blog API
Custom CMS via webhook
One API key. Tested once. Runs automatically from there.
Once deployed, the full pipeline runs with a single command. It reads data, identifies the best article to write next, produces it, and publishes — without touching the keyboard. A Slack or email summary confirms completion and shows the next 5 recommended topics.
1 article published live
~20 min total runtime
Performance summary
Next 5 topics queued
Schedulable: daily, weekly, or on traffic-drop trigger.
Material compatibility guides, chemical resistance charts, application-specific sealing recommendations. This content is scarce online, highly searched, and impossible for generalist competitors to replicate authentically.
Engineers and procurement managers searching for sealing solutions aren't browsing — they have a specific, urgent need. Capturing this traffic means capturing leads that are ready to purchase.
Search Console already captures hundreds of queries where we rank but barely convert — positions 8–20, impressions without clicks. The pipeline turns this existing signal into a prioritised content roadmap, immediately.
The pipeline supports multilingual output — EN, DE, FR, NL, PL. Each article is adapted per market, multiplying our SEO footprint across all territories simultaneously without any additional effort.
| Dimension | Today — Manual | With Pipeline |
|---|---|---|
| Time per article | 2–4 days (research + write + publish) | ~20 minutes, fully automated |
| Articles per month | 1–2, only when we have time | 10–20 running on autopilot |
| Content strategy | Gut feel, ad-hoc topics | Data-driven from live GSC + GA4 |
| Internal linking | Manual — often skipped | Auto-generated on every article |
| Cannibalisation risk | No check in place | Verified automatically before publish |
| Languages covered | Primarily one market | EN / DE / FR / NL / PL in parallel |
| Team time per article | 2–3 hours from team | 15-min QA check only |
| Organic trajectory | Flat, unpredictable | Compounding monthly growth |
Connect GSC and GA4 via MCP. Export site content inventory. Build the APSOparts product knowledge base — materials, specs, applications. Define topic taxonomy by product category and target market.
Deploy Planner + Writer agents. Generate first 10 articles with full team QA. Calibrate technical accuracy, product terminology and tone. Validate internal linking behaviour across the site.
Connect Publisher to APSOparts CMS. End-to-end pipeline test. Pre-load 6-month content calendar. Set up weekly performance reporting via Slack or email.
Pipeline runs autonomously each week. Expand to DE and FR markets. Refine based on performance data. Add domain-specific skills as APSOparts patterns emerge from results.
APSOparts has 40+ years of sealing knowledge. This pipeline turns that knowledge into organic traffic that compounds every month — without adding headcount.